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Holding A Successful Marketing Event (Part 1)

  • August 16, 2022

Holding A Successful Marketing Event (Part 1)

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There are a dazzling array of white label iGaming services and product functions on the market, but even if the vast majority of gaming platform operators have obtained the white label iGaming platform, most still don’t understand how to use it, and how these functions can help platform operators, with TC-GAMING. Take the Internet as an example. After 15 years of market experience accumulation and countless product iterative optimizations, feedbacks, verifications and innovations, TC-GAMING has integrated various operational analysis reports to minimize your data statistics and labor time costs. Not only In this way, we also provide a large number of automation tools for organizing events. The use of automation tools can greatly reduce the effectiveness of manual statistical activities. Repeatable automation tasks can be set up in a few minutes, saving repetitive work time. Our goal is to make human resources more efficient. Focus on other important work. The editor will tell you today how the TC-GAMING platform can help webmasters effectively activate users and improve user stickiness.

Benefits of task rankings

Many players are like headless flies when they first join the platform. Their motivation for playing is very simple. Most of them just want to try their luck. It feels fresh at first. However, after a period of time, they may not make any money, or the freshness may fade. After playing a few times, players will stop playing if they no longer want to play. There is no incentive for players to come back again, so they gradually lose users and activity; therefore, the platform often organizes variousgaming activities, to meet the five major market factors by improving user acquisition, user retention, user activation, user conversion and user recruitment;

Take user stickiness as an example: when a user's stickiness, dependence, and addiction increase, users will naturally continue to consume on the platform, and even encourage users to increase platform revenue through the psychology of competition and comparison. Among them, the ranking list is a commonly used gaming activity on the platform. We all know that the goal is the purpose of the behavior. As an effective cornerstone of behavior change, “goal setting” refers to giving users goals and guiding them to achieve them;
In fact, the design form of the ranking list itself has already conveyed the goal of "getting the first place" to the users. No special explanation is needed. Players will naturally take "becoming the first place on the list" as their goal. Through TC-GAMING market activity tool can easily complete the setting of task ranking activities. You only need to simply set the task conditions, activity dates, reward types for different rankings, and even limit the types of games that players can participate in. Of course, you can also target different levels. Players restrict ranking activities of different levels, and it only takes a few steps to easily create task ranking activities.

There are three activity types in task rankings:


A. Competition rankings


The purpose of the competition ranking list is to create a sense of competition among players to compete for rankings and satisfy the players' vanity psychology. From a psychological point of view, the sense of competition refers to the psychological state of individuals who want to surpass others when participating in activities with others. It can be said that It is a human instinct to surpass others through competition. Because of this sense of competition to win the first place, players will strive to achieve specified conditions and tasks, and constantly surpass other players to maintain or improve their rankings. Therefore, platform operators only need to relax The event conditions are set up in the background of TC-GAMING, allowing players to compete for rankings according to the conditional mechanism such as effective bets, number of bets, minimum deposits, profit multiples, etc., and can obtain rewards for each rank, thereby motivating players on the list to show their performance. For commendation, you can even use ranking activities to create gods for the platform. When a master takes the lead, it is easy to produce a herd effect. If you want to increase the popularity of a certain game, you can also specify a certain game product when setting up the activity to lead The game craze creates topics to increase betting willingness, which will greatly increase user activation and user retention, and the success of the platform will be closer.

B. Mission milestones


Mission milestones are a type of activity that provides user rewards in stages. Through gradual induction, players will have a desire to go further and get greater rewards after reaching a milestone, driving players to continuously strengthen their sense of accomplishment. The sense of satisfaction and desire will stimulate the production of Dobaan in this process, and Dobaan is the key to the addiction mechanism. The mission milestone is to guide the player to complete the mission by designing rewards at different stages. The purpose is Let players develop a habit by launching random high-bonus task activities from time to time. Because of the high bonuses and uncertain scarcity, players will have a mentality of not wanting to miss out on opportunities, which will further increase the length of time players stay on the platform and the intensity of return visits. degree and addiction; now you only need five simple steps to set the task conditions, activity duration, membership type, single or multiple milestone conditions, cycle and rewards, and you can immediately publish your task milestone activities .

C. Ranking + milestones


After understanding the characteristics of competition rankings and task milestones, the activity function of TC-GAMING allows you to combine these two functions and launch them simultaneously. While players compete for rankings in the rankings, they can also complete tasks at each stage of the milestones. Goal and get rewards, for example: you can set the conditions for entering the rankings as effective bets or profit multiples and specify game products, and set the milestone tasks as minimum deposits at different levels, then in order for players to enter the rankings and To get milestone rewards, you must continue to recharge and bet on the game. On the one hand, players who are not on the list will see so many people on the leaderboard and think that the winning rate of this game is very high. On the other hand, there are rewards for recharging. , playing games can also compete for rankings, which can increase user stickiness and activation at the same time. The two-pronged effect is bound to make gaming activities richer and more exciting.

Summary


TC-GAMING has been deeply involved in the gaming industry for 15 years, and various network services and gaming activity functions are constantly iteratively updated with market changes. Rankings and milestones have long been common in many mobile game markets, and their breadth is even seen in many early childhood education games. It can be seen in all; but in the traditional gaming market, due to the lack of system automation support, if you want to hold such gaming activities, you often need to spend a lot of manpower and real-time statistics. As the number of players increases, The manpower for statistics has also increased exponentially, not to mention activities that mix rankings and milestones. This is why such activities are rarely seen in gambling game products, especially in the current era of fierce competition in the gaming market and continuous innovation of gaming activities. , rankings & milestones are indispensable as a market means to strengthen player stickiness and motivate players;
Rankings can not only arouse the sense of competition and herd effect among players, but also enhance player stickiness, dependence, and addiction. The flexible combination of each other can realize more different market methods. It requires a huge amount of human resources to perform repetitive mechanized statistics and calculations, so that the team's human resources can focus on more important work content. This is why TC-GAMING mobilizes huge human resources, time and money to integrate the ranking & milestone system. purpose;
The strategies and purposes of gaming market activities require research and planning. Not only does the activity ensure continuous revenue effects, but success is achieved by grasping the five major elements of new acquisition, retention, activation, conversion, and recruitment. To do a good job in winning in gaming market activities, our greatest vision is to create the greatest benefits for all webmasters and achieve the goals of co-creation, co-operation, and win-win.
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