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Which Overseas iGaming Markets Are Set to Boom?

  • July 19, 2024

Which Overseas iGaming Markets Are Set to Boom?

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In the past two years, many companies engaged in the white label iGaming business have expanded their markets to the overseas gambling field. The vigorous development of overseas gambling has also driven the prosperity of white label iGaming companies. Visionary white label iGaming companies began to lay out overseas markets a few years ago and invested in the research and development of overseas gambling platforms. During the epidemic period, these companies began to launch a large number of overseas gambling platforms and related products and services. The reason for this is that they anticipated the instability of the policy direction of the Chinese gambling market, so they made strategic adjustments to their own business in advance and actively laid out the overseas white label iGaming market. This forward-looking layout not only allows them to maintain their competitiveness in policy changes but also finds new growth points for the company and ensures the continued development of the business. Today, the editor of TC-Gaming will talk to all the gambling bosses about the overseas gambling market.

Which countries have developed iGaming in overseas early and maturely?

When talking about iGaming, it is not just a form of entertainment, but also the intersection of law, economy, and culture. With the popularization of the Internet and the advancement of technology, the iGaming industry has developed rapidly, and the legislation and supervision of various countries in this field have become increasingly complex and rigorous. From the long history of the United Kingdom to the active market in Australia and the emerging legalization wave in the United States, countries have shown diversity and changes in gambling regulations and market openness. Next, let's talk about several countries where iGaming has developed early and matured. I will briefly talk about it. I guess you may not be able to read it if I say too much.

Gambling in the UK

Basic information: The United Kingdom is located in the northwest of Europe and consists of the island of Great Britain and some small islands. As a developed country, the per capita GDP of the United Kingdom is about 45,000 US dollars, with a developed economy and complete social welfare.
History of iGaming: The legalization process began in the 1960s, from offline betting shops to today's iGaming platforms. The gambling market is not limited to local residents.
Current gambling situation:The iGaming market in the UK is very mature, attracting a large number of players and gambling operators. The UK Gambling Commission regulates all gambling activities to ensure that they are legal and fair. All iGaming platforms must obtain a license before they can operate.
National Internet penetration rate: The Internet penetration rate in the UK is about 96%, and almost all British people can easily access the Internet and participate in iGaming. This has laid the foundation for the UK iGaming market.
Popular game types:
Sports Betting:Betting on events such as football and horse racing is very popular, especially in the Premier League and Royal Ascot.
Casino-type games:Traditional casino-type games such as poker, roulette, blackjack, etc. are also popular on iGaming platforms.
Electronic games: Various slot machines and electronic poker games attract many players with their simple gameplay and high prize pools.

 

Gambling in Malta

Basic information: Malta is a member of the European Union and is in the center of the Mediterranean. Despite its small size, it has a developed economy with a per capita GDP of about US$24,000. Its rich history, culture, and natural scenery attract a large number of tourists.
History of iGaming: Since the early 2000s, Malta has become one of the European iGaming hubs. The government has formulated strict and transparent regulations and provided a favorable tax system, attracting many international gambling companies to register and operate.
Current gambling situation:Malta has a mature iGaming market, regulated by the Malta Gaming and Betting Authority (MGA).
National Internet penetration rate: Malta's Internet penetration rate is close to 90%, which provides a foundation for iGaming, and high-quality network services increase user convenience and participation.
Popular game types:
Electronic games: Slot machines and video poker are popular for their variety and entertainment.
Casino-type games:Traditional games such as roulette and blackjack are enhanced with modern technology.
Sports Betting:Betting on football, basketball, and other events.

 

Gambling in Australia

Basic information: Australia is a country in the southern hemisphere with a population of approximately 25 million and a per capita GDP of approximately US$55,000.
History of iGaming: Legal gambling began in the 1970s and expanded rapidly after the development of the Internet.
Current gambling situation:Australia has an active iGaming market, which is regulated by the Australian Communications and Media Authority (ACMA).
National Internet penetration rate: The penetration rate is approximately 88%.
Popular game types:
Sports Betting:Australian rules football, cricket, rugby and more.
Casino-type games:Blackjack, Roulette, Baccarat, etc.
Electronic games: Various slot machines, electronic poker, etc.

 

Gambling in the United States

Basic information: The United States is a large country in North America with a large population and a per capita GDP of approximately US$65,000.
History of iGaming: The history and laws of gambling in the United States are complex, and many forms of gambling have been banned or restricted in the past. In recent years, some states have gradually legalized and regulated iGaming.
Current gambling situation:The U.S. iGaming market is expanding, with some states such as New Jersey and Nevada having legalized online sports betting and casino-type games, and other states considering related bills.
National Internet penetration rate: The Internet penetration rate is about 90%.
Popular game types:
Sports Betting:Football, basketball, baseball, etc.
Casino-style games:Roulette, Blackjack, Poker, etc.
Electronic games: Various slot machines and video poker.

 

Gambling in Gibraltar

Basic information: Gibraltar is a British overseas territory located in southern Spain with a per capita GDP of approximately US$35,000. Due to tax incentives and the legal environment, many iGaming companies are registered and operated here.
History of iGaming: From the 1990s onwards, Gibraltar became a major European iGaming hub, with tax incentives and a legal environment that attracted international companies.
Current gambling situation:Gibraltar has a mature iGaming market, regulated by the Gibraltar Gambling Commissioner, and has a 100% Internet penetration rate.
National Internet penetration rate: The Internet penetration rate is approximately 100%.
Popular game types:
Electronic games: Slot machines and video poker.
Casino-type games:Roulette, blackjack, and baccarat.
Sports Betting:Football, tennis, etc.

 

Gambling in Canada

Basic information: Canada is a developed country in North America with a vast territory and a sparse population. Its per capita GDP is approximately US$45,000.
History of iGaming: Gambling in Canada can be traced back to horse racing and lotteries in the 19th century. With the development of the Internet, the iGaming market has gradually expanded.
Current gambling situation: iGaming in Canada is governed by the provinces, with some provinces such as British Columbia and Ontario allowing private companies to operate, and other provinces being government-run. Governments at all levels regulate through the Gambling Commission.
National Internet penetration rate: The Internet penetration rate is about 95%.
Popular game types:
Sports Betting:Ice hockey, football, basketball, etc.
Casino-type games:Roulette, Blackjack, Baccarat, etc.
Lottery games:Lotto and Scratch.

 

Gambling in New Zealand

Basic information: New Zealand's GDP per capita is $46,583 in 2021.
History of iGaming: New Zealand's formal legal framework and regulatory system were gradually established in the 1970s and 1980s.
Current gambling situation:New Zealand allows iGaming and regulates it through the Gambling Act 2003. The competent authority is the New Zealand Gambling Commission. iGaming websites need to be located in New Zealand or approved to operate legally.
National Internet penetration rate: The Internet penetration rate is very high, about 93%.
Popular game types:
Casino-type games:Poker, blackjack, roulette, etc.
Sports Betting:Football, rugby, cricket, etc.
Electronic gambling:Slot machines and other electronic games.
Lotteries and Scratch-offs:Includes national lotteries and online lotteries.

 

Gambling in Spain

Basic information: Spain is a member of the European Union with a per capita GDP of approximately US$26,000.
History of iGaming: The history of iGaming in Spain dates back to 2006, when new gambling legislation was passed, allowing iGaming activities, but requiring a license and compliance with strict supervision.
Current gambling situation:Currently, Spain's iGaming market is relatively mature, with a number of licensed operators offering various types of gambling services, including sports betting, online casino-type games, and poker.
National Internet penetration rate: Internet penetration rate is very high, about 90%.
Popular game types:
Sports Betting:Football in particular is very popular.
Casino-type games:Roulette, blackjack, and various poker games.

 

Gambling in Italy

Basic information: Italy's GDP per capita is $36,108 in 2021.
History of iGaming: The legal framework and legality of iGaming have only been clearly defined and regulated in relatively recent times.
Current gambling situation:Italy has legalized and regulated iGaming through the Italian Gambling Act of 2010. The main regulatory body is the Gambling and Gaming Management Commission (ADM) of the Italian Ministry of Finance. iGaming sites must obtain a legal license to operate in Italy.
National Internet penetration rate: The Internet penetration rate is about 76%.
Popular game types:
Sports Betting:Football and basketball.
Casino-type games:Poker, roulette, blackjack, etc.
Electronic gambling:Slot machines and other electronic games.
Lottery: Traditional lottery games and online lotteries.

What are the popular overseas iGaming countries in the past 10 years?

The profit of iGaming is very large. Since the start of the white label iGaming, the establishment of iGaming is no longer a problem. In the past, everyone only worked in the gambling market that they knew. Later, due to changes in national policies and market saturation, more and more people began to focus on the overseas gambling market. The promotion of the white label iGaming has greatly saved operating costs, and at the same time attracted more and more entrepreneurs and investors to invest in the iGaming industry. So in recent years, there are of course some relatively popular overseas gambling markets:

  Gambling in Germany

Basic information: Germany is an economic powerhouse in Central Europe with developed industry and service industries and a per capita GDP of approximately US$50,000.    
History of iGaming: In 2012, new laws were passed in an attempt to unify the national gambling market.  
Current gambling situation:While sports betting and state lotteries are allowed, there are still restrictions on cross-state iGaming.    
National Internet penetration rate: The Internet penetration rate reached 89%.    
Popular game types:
Sports Betting:Football, basketball, tennis, and more.
Lottery games:Lotto, Scratch tickets
Casino-type games:Roulette, Blackjack, Baccarat, etc.

 

Gambling in Russia
Basic information: Russia's GDP per capita is about $12,400 (2023 estimate).    
History of iGaming: In 2006, the Russian government enacted a law that banned most forms of gambling, including iGaming. However, in 2014, the Russian government amended the law to allow licensed online sports betting.    
Current gambling situation:Online sports betting is legal in Russia, but only on government-licensed operators. Other forms of iGaming, such as online casinos and poker, remain illegal. The government strictly regulates iGaming and continues to crack down on illegal gambling sites.    
National Internet penetration rate: The Internet penetration rate is approximately 80%.    
Popular game types:
Sports Betting:Football, basketball, tennis, and more.
Lottery games:Lotto, Scratch tickets
Casino-type games:Roulette, Blackjack, Baccarat, etc.

 

Gambling in South Africa

Basic information: GDP per capita is approximately $6,167 in 2021.    
History of iGaming: The legalization and regulation of iGaming is a relatively recent development. In 2008, the National Gambling Act regulated and legalized the iGaming market in South Africa.    
Current Gambling Situation:The National Gambling Board of South Africa is responsible for regulating and managing the gambling industry in South Africa, including iGaming.    
National Internet penetration rate: The Internet penetration rate is about 62%.    
Popular game types:
Sports Betting:Popular sports like football, cricket, and rugby.
Casino-type games:Poker, blackjack, roulette, etc.
Electronic gambling:Slot machines, video poker, etc.
Lottery: Traditional lotteries and online lottery games.

 

Gambling in Colombia

Basic information: Colombia's GDP per capita is approximately $6,700.    
History of iGaming: New gambling laws were passed in 2016, allowing for the legalization of iGaming activities.    
Current gambling situation:Colombia's iGaming market is growing rapidly. The National Gambling Supervision Commission (Coljuegos) is responsible for supervising and regulating the market.    
National Internet penetration rate: The Internet penetration rate is increasing and is currently around 70%.    
Popular game types:
Sports Betting:Football, basketball, tennis, and more.
Lottery games:Lotto, Scratch tickets
Casino-type games:Roulette, Blackjack, Baccarat, etc.

 

Gambling in Nigeria

Basic information: GDP per capita is about $2,400 in 2021.  
History of iGaming: Nigeria has a relatively short history of gambling, and traditionally gambling activities have been based mainly on traditional sports betting and lotteries.  
Current gambling situation:Nigeria's iGaming market has grown rapidly in recent years, and despite legal restrictions, platforms and sports betting sites are still widely available. The government strictly regulates legal and illegal gambling activities and is considering further reforms to the legal framework.    
National Internet penetration rate: The Internet penetration rate is growing and is currently around 50% (data as of 2023).    
Popular game types:
Sports Betting:Football, in particular, is the most popular sport.
Virtual events:Virtual football, horse racing, etc.
Lottery: Traditional lotteries and online lotteries.

 

Gambling in the Philippines

Basic information: GDP per capita is approximately $3,689 in 2021.    
History of iGaming: Legal frameworks to legalize and regulate gambling activities began to be introduced as early as the 1990s.  
Current gambling situation:The Philippines has passed laws such as the Gaming Act of 2001 and the Online Gaming Act of 2012 to legalize and regulate iGaming.    
National Internet penetration rate: The Internet penetration rate is growing, and as of 2023 data, it is approximately 67%.    
Popular game types:
Casino-type games:Poker, blackjack, roulette, etc.
Sports Betting:Slot machines, video poker, etc.
Electronic gambling:Slot machines, video poker, etc.
Lottery: Traditional lotteries and online lottery games.

 

Gambling in Mexico

Basic information: GDP per capita is about $9,630 in 2021.    
History of iGaming: More common in traditional lottery and horse racing betting.    
Current gambling situation: Mexico’s iGaming market is currently a legal and regulatory hybrid. While there is no comprehensive federal law regulating iGaming, many states allow specific forms of gambling activity.  
National Internet penetration rate: The Internet penetration rate is growing, and as of 2023 data, it is approximately 75%.    
Popular game types:
Sports Betting:Football, rugby, and baseball.
Casino-type games:Poker, blackjack, roulette, etc.
Electronic gambling:Slot machines, video poker, etc.
Lottery: includes traditional lotteries and online lottery games.

 

Gambling in Sweden

Basic information: GDP per capita is $56,290 in 2021.    
History of iGaming: Sweden has a long history of gambling, but only in recent years have clear laws and regulations been introduced regarding iGaming.  
Current gambling situation:The iGaming market in Sweden is fully regulated and legalized. In 2019, Sweden passed a new Gambling Act, allowing private operators to apply for iGaming licenses. The main regulator is the Swedish Gambling Authority.    
National Internet penetration rate: Internet penetration rate is very high, close to 95%.    
Popular game types:
Sports Betting:Football, ice hockey, etc.
Casino-type games:Poker, blackjack, roulette, etc.
Electronic gambling:Slot machines and other electronic games.
Lottery: Traditional lotteries and online lotteries.

 

Gambling in Brazil

Basic information: GDP per capita is about $8,660 in 2021.    
History of iGaming: Brazil has a history of gambling, especially in traditional lotteries and horse racing.    
Current gambling situation:Last year, the Brazilian House of Representatives passed a bill to legalize iGaming. Since last year, Brazil's gambling market has become popular.    
National Internet penetration rate: The Internet penetration rate is growing, and as of 2023 data, it is approximately 75%.    
Popular game types:
Sports Betting:Soccer is the most popular sport in Brazil.
Lottery: Traditional lotteries and online lottery games.
Virtual events:Virtual football and virtual horse racing.

 

Gambling in Vietnam

Basic information: GDP per capita is about $2,800.   History of iGaming: iGaming in Vietnam has a relatively short history and is mainly subject to legal restrictions and regulation.    
History of iGaming: iGaming in Vietnam has a relatively short history and is mainly subject to legal restrictions and regulation.  
Current gambling situation:iGaming in Vietnam is illegal by law, but international gambling websites exist, and Vietnam has been one of the hottest gambling markets in the past three years.    
National Internet penetration rate: Vietnam’s Internet penetration rate is growing rapidly, at around 70%, which is one of the reasons why iGaming is so popular in Vietnam.    
Popular game types:
Sports Betting:Football, basketball, tennis, and more.
Lottery games:Lotto, Scratch tickets
Casino-type games:Roulette, Blackjack, Baccarat, etc.

 

Gambling in Argentina

Basic information: A country known for its agricultural and resource-rich economy, it is also the second most populous country in Latin America. Its GDP per capita is approximately $11,200.    
History of iGaming: Argentina has a relatively short history of iGaming, mainly due to changes in the legal and regulatory environment. In 2019, Argentina passed new gambling laws allowing iGaming.    
Current gambling situation:Argentina's iGaming market is developing rapidly. Each province has its own gambling regulatory agency. International gambling companies are also actively entering the Argentine gambling market.    
National Internet penetration rate: The Internet penetration rate is increasing and is currently around 80%.    
Popular game types:
Sports Betting:Football, basketball, tennis, and more.
Lottery games:Lotto, Scratch tickets
Casino-type games:Roulette, Blackjack, Baccarat, etc.

Potential Gambling Market

Against the backdrop of the continuous development of the global gambling industry, emerging overseas gambling markets are gradually showing great potential. These overseas markets not only present unprecedented growth opportunities but also provide investors with abundant opportunities. With the advancement of technology and the gradual opening of policies, emerging overseas gambling markets are expanding at an astonishing rate, attracting the attention of a large number of investors, entrepreneurs, and gambling platforms. For example, in the past 1-5 years, the editor mentioned in the previous article:

  • Southeast Asian countries, such as the Philippines and Vietnam, have made significant strides in gambling in recent years.
  • The Latin American market cannot be ignored, especially Brazil and Mexico. These countries have large populations and their spending power is increasing year by year. The gambling industry has very broad prospects in these regions.
  • The African market is also beginning to show its appeal, with countries such as South Africa and Kenya.

With the increasing penetration of the Internet and the widespread use of smartphones, the iGaming market is rising rapidly. Some countries are also gradually opening up their gambling markets. These are inevitable trends. The editor has sorted out that the following countries may be the next hot gambling market in the overseas gambling market.

Japanese Gambling Situation

GDP per capita: GDP per capita is US$33,823 (2022).    
Current iGaming situation: Japan has long banned gambling, but in recent years has been considering the legalization of casinos. During his term, Abe passed proposals for three integrated resorts in Japan, which are actually three large offline gambling resorts. At the same time, Japanese pinball games and electronic games are very popular offline, so the Japanese are no strangers to gambling. However, iGaming is still banned.    
Internet penetration rate:over 90%.  
Recommended reasons:
1. Japanese people have a broad understanding of gambling.
2. Video games have a long history in Japan and are very well recognized.
3. People have higher incomes.
4. The Internet penetration rate is high.

 

Gambling in Indonesia

GDP per capita: approximately US$4,400.    
Current iGaming situation: Since Indonesia's majority population believes in Islam, gambling is prohibited in the country, both online and offline gambling are prohibited.    
Internet penetration rate:About 65%, but increasing.    
Recommended reasons:
1. Because religious beliefs restrict many entertainment activities, a new thing is easy to attract people in such a country.
2. The current competition in iGaming in Indonesia is not as fierce as in other overseas markets.
3. Indonesia has a large gap between the rich and the poor, and the Internet penetration rate is not very high. The target users are mainly those living in cities. (In Indonesia, 10% of the people hold 70% of the wealth)

 

Gambling in India

GDP per capita: about $2,200, population 1.4 billion, and economic inequality.    
Current iGaming situation: India's iGaming laws are quite restrictive and unclear. Although some states allow gambling, there is no clear regulatory body across the country, and iGaming is in a gray area. Legal gambling is taxed at up to 28%.    
Internet penetration rate:About 50%, mainly concentrated in cities.    
Recommended reasons:
1. India has a large gap between the rich and the poor, and users with conditions mainly live in cities, so the Internet penetration rate of urban users is higher.
2. With the development of India's Internet, the demographic dividend is becoming more and more obvious.
3. Sports betting is very popular in India, with underground sports betting attracting $150 billion in gambling money every year.
4. Some states in India use Bengali, so India's gambling market can be expanded to Bangladesh. Although the official languages ​​of the two countries are different, people in some areas can communicate with each other.

 

Gambling in Poland
GDP per capita: approximately US$18,688, population approximately 36.82 million.    
Current iGaming situation: In 2017, Poland passed a new gambling law that allows local and international operators to offer iGaming services in Poland, subject to obtaining a license.    
Internet penetration rate: about 79%.    
Recommended reasons:
1. The economy, population, and Internet penetration rate have all reached the survival environment requirements for iGaming.
2. In Europe, people from many countries speak Polish, so the market is not limited to Poland. For example, the Philippine market is not limited to the Philippines, there are many overseas Filipinos who place online bets.

There are also several regions in Africa that may also be the next hot overseas gambling market: Nigeria, Kenya, Ghana and Uganda are considered to have great potential in the African gambling market. The reasons can be analyzed from several key factors:

  1. Economic growth and demographic dividend:
    • These countries are all countries with rapid economic growth. Nigeria is one of the largest economies in Africa, and Kenya and Ghana are also performing well economically. The increase in consumption capacity and the expansion of the middle class brought about by economic growth have enabled more people to participate in gambling. With the continuous development of the economy, the infrastructure of these countries is also gradually improving, providing a good environment for the gambling industry.
  2. Proportion of the young population:
    • Nigeria, Kenya, Ghana, and Uganda all have a large young population, and young people are highly receptive to entertainment and new technologies, which is very beneficial to the development of the iGaming market, especially the mobile gambling market. Young people are not only the main consumer group of gambling but they are also easily attracted by new forms of entertainment, which have injected new vitality into the gambling market.
  3. Increased Internet penetration:
    • In recent years, the Internet penetration rate in these countries has increased significantly, especially with the popularity of mobile Internet, which has provided a broad market space for iGaming. The popularity of mobile payment has also promoted the growth of the iGaming market. With the further development of Internet technology, iGaming platforms are also constantly optimizing user experience and attracting more users to participate.
  4. Cultural and Social Factors:
    • In these countries, gambling also has a certain degree of cultural acceptance and tradition, especially in the form of a lottery. The social attitude towards gambling is generally open, and these factors provide favorable conditions for the development of the gambling market. In addition, gambling activities in these countries are often combined with various social activities and public welfare projects, which not only enhances the social image of gambling but also increases its appeal.
  5. Language Factors:
    • Although these countries have multiple languages, English as the official language is useful in government and business situations, which is a favorable entry point for iGaming. With the standard local language version of the interface, local people can have more trust in your gambling website and increase affinity.

Therefore, TC-Gaming prefers the overseas gambling markets in Nigeria, Kenya, Ghana, and Uganda in Africa, mainly because they have favorable conditions for the development of iGaming in terms of economic growth, young population, Internet penetration rate, cultural society, language factors, etc. These conditions may become important growth points for the iGaming industry in the future.

Conclusion

The gambling industry will continue to grow rapidly in the coming years. The rise of emerging markets, technological advances, and changes in user needs have brought new opportunities to the industry. Whether entering a new market or adopting a new technology, the key to success lies in a deep understanding of market demand and providing a high-quality user experience. At the same time, when selecting a target market, it is necessary to consider local regulations, cultural acceptance, and technology penetration. Through in-depth market research and strategic planning, investors and entrepreneurs have the opportunity to gain a foothold in these emerging markets.

TC-Gaming has been serving the gambling industry for 17 years and is an experienced and established company. Our business covers many overseas countries such as Vietnam, Cambodia, Thailand, Myanmar, Malaysia, India, Indonesia, China, Brazil and Spain, and has deeply expanded the global market. We are well-known for our professional 24-hour security and technical maintenance team to ensure smooth platform operation and provide customers with the most reliable support. Whether it is platform architecture or site operation, we provide personalized one-to-one service to fully meet your needs, always customer-centric, and ensure every detail.

In order to meet the needs of overseas white label iGaming users for gambling markets in different countries, we have hired 18 local language experts and senior designers to be responsible for language translation and interface design to ensure platform localization and user-friendliness. These language experts are not only familiar with the languages ​​of their respective countries, but also understand local culture and user habits, and can provide services that best meet the needs of the gambling market. We also continue to innovate and optimize, striving to maintain a leading position in the fierce competition in the overseas gambling market.

By choosing TC-Gaming, you will get an excellent partner for developing the overseas gambling market. We not only provide first-class technical support and services but also help you quickly gain a foothold in the global overseas gambling market and achieve leapfrog development in your gambling business. Let us work together to create a brilliant future.

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